The newsonomics of Amazon’s Prime moves
Ken Doctor, niemanlab.orgMembership ain’t what it used to be.
Two years ago, I signed up for Amazon’s Prime program. $79 a year for unlimited two-day shopping. It was a tailor-made program for someone like me who bought everything from printer paper to…
“Bezos took a retail business without much loyalty and is turning it into a loyalty business.” So true. Living a solid 45min from standard city shopping options, it’s so much easier just to order off amazon. It is reminiscent of the Sears “lifetime customer.”
